Objective
Enhance the user experience and strengthen brand consistency across the e-commerce website.
Enhance the user experience and strengthen brand consistency across the e-commerce website.
Approach
Redesigned the e-commerce site in line with refined brand assets, structuring navigation to balance quick action for returning customers and exploration for new visitors, aligned with the exploration–evaluation loop in online shopping.
Redesigned the e-commerce site in line with refined brand assets, structuring navigation to balance quick action for returning customers and exploration for new visitors, aligned with the exploration–evaluation loop in online shopping.
Results
Contributed to 71% year-on-year growth in e-commerce sales and helped achieve a 29.9% returning customer rate.
Contributed to 71% year-on-year growth in e-commerce sales and helped achieve a 29.9% returning customer rate.