Dear Explore! Hiring Team,
I am writing to apply for the Email Marketing Coordinator role at Explore!. As a self-confessed nomad and adventure-lover, travel and storytelling have always been part of who I am. The opportunity to work on campaigns that inspire others to explore new places, and return with stories of their own, is genuinely exciting to me.
In my previous role at international e-commerce brand zChocolat, I supported the segmented email marketing strategy after leading on customer segmentation research. Working across the full campaign process- audience targeting, campaign builds, automation workflows, and copywriting- I helped deliver engagement metrics well above previous company benchmarks.
More recently, as Marketing Executive at CocoCaramel, I have built the company’s email marketing from the ground up, introducing automated lifecycle journeys and bi-weekly newsletters that now achieve ~70% open rates and up to 22% click-through rates, contributing to year-on-year revenue growth. Copywriting is one of the elements of marketing I most enjoy- I write all digital copy across email, e-commerce, and social media, balancing creative storytelling with testing and performance insights to continually improve engagement.
Explore! feels like a natural fit for both my skills and interests. My curiosity about the world led me to study languages and cultural studies, and later move from the UK to France, and now to Squamish, BC- a place known for its outdoor adventure culture. That same curiosity is what draws me to Explore’s approach to travel: small-group experiences that allow travellers to connect more deeply with the places they visit.
I would love the opportunity to bring my experience in segmentation, automation, and email storytelling to your team. Please feel free to explore my portfolio and resume for more information.
Warmest regards,
Elysia
Elysia